摘要：Environmental certification and labeling of wood products has received worldwide attention in recent decades. This paper deals with issues as demand for environmental suitable wood products, green marketing or ecological advertising, role of substitute products, forest certification and chain of custody certification, premium price of certified wood products, factors of customer’s behavior and his preferences in the conditions of Slovak republic. Most of surveyed firms were not chain-of-custody certified. Further, a majority of firms reported being unfamiliar with it. Price premiums on certified product offerings, increased market share and access, as well as operational and managerial improvements were not perceived by most respondents as realized benefits of becoming chain-of-custody certified.
