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文章基本信息

  • 标题:METODYKA OCENY POZIOMU CRM W WARUNKACH FIRMY MEBLARSKIEJ
  • 其他标题:METODIKA HODNOTENIA ÚROVNE CRM V PODMIENKACH NÁBYTKÁRSKEJ FIRMY
  • 本地全文:下载
  • 作者:Alena Kusá ; Alena Kusá ; Renáta Miklenčičová
  • 期刊名称:Intercathedra
  • 印刷版ISSN:1640-3622
  • 出版年度:2006
  • 卷号:22
  • 期号:1
  • 页码:65-69
  • 语种:English
  • 出版社:Poznań University of Life Sciences
  • 摘要:The article deals with methodics of CRM level evaluation in business environment of concrete wooden furniture company. There are suggested concrete progression steps for CRM evaluation and there is an example of evaluating form for customers at the close.
  • 关键词:marketing; CRM; customers; ABC analysis; GE matrix; marketing campaign; brant; supply
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