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  • 标题:INTERNATIONAL MARKET SELECTION FOR THE SMALL AND MEDIUM-SIZED WOOD PROCESSING ENTERPRISES
  • 其他标题:PODZIAŁ MIĘDZYNARODOWEGO RYNKU MAŁYCH I ŚREDNICH PRZEDSIĘBIORSTW PRZEROBU DREWNA
  • 本地全文:下载
  • 作者:Mikuláš Šupín ; Mikuláš Šupín
  • 期刊名称:Intercathedra
  • 印刷版ISSN:1640-3622
  • 出版年度:2006
  • 卷号:22
  • 期号:1
  • 页码:169-172
  • 语种:English
  • 出版社:Poznań University of Life Sciences
  • 摘要:Over the years, a large number of papers has addressed the concept of International Market Selection. Unfortunately, most of these studies have concentrated on the behavior of large firms and have ignored the special problems that small enterprises are facing. Selecting the right markets for expansion is even more important for a small and medium firms because it usually lacks the economic resources to try to correct early mistakes. This paper examines the International Market Selection and attempts to investigate how relevant are the approaches designed for large firms for the small and medium-sized enterprises (SMEs) of wood and furniture industries for increasing efficiency wood processing enterprises.
  • 关键词:international market selection; small and medium-sized enterprises (SMEs); international trade; international marketing; wood processing enterprises
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