摘要:This paper deals with the problematic areas of the Slovak small and medium-sized enterprisers’ innovation activities. In the year 2005, Department of Marketing, Trade and World Forestry of Technical University in Zvolen, realized two surveys focused on innovation potential trend of these enterprises for a period of 2002-2004. Following the gained results the strategic intention was defined for future heading - the adjust strategy.
关键词:small and medium-sized enterprisers; innovation activities; innovation potential