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  • 标题:CHOSEN ASPECTS WHICH AFFECT WOOD AND WOOD PRODUCTS TRADE
  • 其他标题:WYBRANE PROBLEMY WPŁYWAJĄCE NA OBRÓT DREWNEM I MATERIAŁAMI DRZEWNYMI
  • 本地全文:下载
  • 作者:Zenon Muszyński ; Zenon Muszyński ; Jacek Muszyński
  • 期刊名称:Intercathedra
  • 印刷版ISSN:1640-3622
  • 出版年度:2007
  • 卷号:23
  • 期号:1
  • 页码:88-92
  • 语种:English
  • 出版社:Poznań University of Life Sciences
  • 摘要:In timber and timber products trade, one should strive for constant development of a firm by among others systematic improvement of the quality of their products, resulting from the rise of international standards and current expectations and needs of the customers. Taking into consideration systematic growth of EU markets’ competitiveness, each woodworking industry firm aims at not only quick and highest profit, but also at ensuring constant and durable development.
  • 关键词:product quality; marketing; advertising; promotion; certificate
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