文章基本信息

标题：MUTUAL RELATIONSHIPS OF QUALITY MANAGEMENT AND MARKETING BUSINESS PHILOSOPHY
本地全文：下载
作者：Juraj Šebo ; Juraj Šebo
期刊名称：Intercathedra
印刷版ISSN：1640-3622
出版年度：2008
卷号：24
期号：1
页码：113-115
语种：English
出版社：Poznań University of Life Sciences
摘要：The paper deals with the major issues of quality management and marketing philosophy. It gives an overview of the current opinions regarding their mutual relations.
关键词：Principles of quality management; marketing; Marketing processes; Marketing strategy; Management techniques