摘要：New market surrounding, that is the result of the transforming society, the knowledge and information allowing understanding the purchasing decision-making and mental processes of this decision-making, are inevitable for producers and salesmen of the furniture commodities and their future development. Only the knowledge of their customers and their expectations will help the producers and sellers to react elastically on their needs and wants in constantly changing surroundings that brings plenty of opportunities. Only those entrepreneurs achieve prosperity who try to get the most complex information about the market, customers and through the own supply they help them to obtain the needful product, in right time, on right place ad for the right price. The success of the marketing program depends on the understanding and knowledge the consumer, his attitudes and values and finding the new ways of consumers’ orientation.
关键词：marketing mix; marketing tools; purchasing behaviour; customer; research
