摘要：The contribution is aimed on the analysis of company’s profitability especially on rate of return on assets – ROA indicator. The article is divided into two parts. In the first part is characterized indicator ROA and the ROA is disaggregating into two components: profit margin and total assets turnover. In the next part are analyzed the main factors that impact ROA and determine the level of the ROA. The main factors can be classified as operating leverage, cyclicality of sales and product life cycle.
关键词：rate of return on assets; financial statement analysis; operating leverage; cyclicality of sales; product life cycle
