期刊名称：Equilibrium. Quarterly Journal of Economics and Economic Policy
印刷版ISSN：1689-765X
电子版ISSN：2353-3293
出版年度：2011
卷号：6
期号：4
页码：39-52
DOI：10.12775/EQUIL2011.027
语种：English
出版社：Institute of Economic Research
摘要：The present paper is the continuation of the authors’ previous publication on the po tential impact of corporate social responsibility on the competitiveness of organizations. The research objective is to show the area of study as the junction of the classic concept of com_x005f?petitiveness and a new business model created out of CSR-focused management seen from the perspective of the value chain and the competitive context. The planned effect the paper is the presentation of a proactive and strategic approach to CSR and a way of exploring and testing hypotheses concerning the impact on enterprises’ competitiveness. In the final section atten?tion is paid to the pitfalls connected with implementing CSR.
关键词：corporate social responsibility; CSR; competitiveness; value chain; competitive context; stakeholders
