期刊名称：Equilibrium. Quarterly Journal of Economics and Economic Policy
印刷版ISSN：1689-765X
电子版ISSN：2353-3293
出版年度：2011
卷号：6
期号：4
页码：65-78
DOI：10.12775/EQUIL2011.029
语种：English
出版社：Institute of Economic Research
摘要：In the future managers will have to take into account in their everyday decision making processes the values promoted by corporate social responsibility. Apart from the con_x005f?sideration of the problems related to the market, profitability, sources of financing, etc. much attention will have to be paid to economic, social and ecological results of business activi?ties, so to the ideas that form the foundations of the concept of corporate social responsibil?ity. However, if businesses are to apply any new concept, method or management technique, it is necessary to familiarize themselves with it first. Therefore, the objective of the present research is the identification of the degree of the awareness of CSR concepts, their scope and the frequency of socially-responsible behaviours displayed among economic entities repre senting the warmińsko-mazurski region. The research objective was presented in the form of a question: Are companies operating in the warmińsko-mazurski region aware of the exist?ence of the concepts of corporate social responsibility and do they understand them? In the light of the above objective the following research hypothesis was formulated: Entrepreneurs and employees of companies operating in the warmińsko-mazurskie province are familiarised with CSR concepts but to a small degree only and activities undertaken by them in this scope are usually of a temporary character and do not contribute to building the image of social?ly-responsible businesses. The studies were diagnostic and the research method applied was a diagnostic survey based on the developed questionnaire.
关键词：corporate social responsibility; stakeholder; enterprise
