期刊名称：International Journal of Applied Exercise Physiology
电子版ISSN：2322-3537
出版年度：2019
卷号：8
期号：2
页码：493-500
语种：English
出版社：Asian Exercise and Sport Science Association
摘要：The relevance of the research topic is determined by the high growth of the telecommunications services market’s rates throughout the world, by the spread of its area of influence in related areas, displacing traditional types and forms of service provision. In the face of increasing competition for consumers, operators of the telecommunications services market are increasingly paying attention to the issues of improving tariff policy. In this regard, the purpose of this article is to identify and assess the main trends in the development of the tariff policy of the operators of the telecommunications services market. The study was conducted on the example of Russian companies. The leading methods in the study of this problem were the methods of theoretical and empirical methods, the method of consolidation and generalization of the results of the research, the methods of expert evaluation and complex analysis of problems, the method of preference vectors. The article assesses the state and prospects of development of the Russian telecommunications market, substantiates the most significant factors influencing the tariff and service policies of operators of the Russian telecommunications services market, identifies the main trends in the development of the Russian telecommunications services market. The materials of the article can be used not only by Russian, but also by other operators, operators of the telecommunications services market in emerging markets in determining ways to improve their tariff policy.
关键词：telecommunication services; competitiveness of telecommunication services; efficiency of sales of telecommunication services
