摘要：The main focus of this article is the analysis of the concept of semiosphere as it has emerged from the conception of culture as information — instead of describing the transmission of messages from A to B, it is based on the general process of meaning generation. Following Lotman’s criticism on the paradoxes in communication and its theoretical domain, the article confronts the paradoxical concepts on: (1) the concept of message transmission from the addresser to addressee; (2) the notion of isolated processing systems; (3) the idea that culture speaks a unique language. From the standpoint of the semiosphere, the new object for studying such controversies could be found in the concept of text. When text is taken at the centre of the analysis of culture, nothing appears in an isolated fashion. Lotman’s thinking does not fear the new hypothesis in proposing the conceptual domain of semiosphere to the scientific study of culture.
其他摘要：В центре статьи — анализ понятия семиосферы и то, как оно возникло из понимания культуры как информации, что означет не просто передачу сообщения от А к B, но общий процесс порождения значения/ означивания. Следуя рассуждениям Лотмана по поводу парадоксов
