摘要：The purpose of the article. In modern visual communication, collage as a kind of graphic design and collaging as a means of visualization are actively promoted, but the theoretical scientifically substantiated background and generalization were not formed. The article is devoted to the analysis of collage as a kind of graphic design and identification of the aspects shaping the uniqueness of Ukrainian graphic design in the world. The research methodology consisted in applying the empirical method, analysis, comparison and generalization. This methodological approach allowed for studying the tendencies of using collage in products of graphic design of the last 5–6 years, observing the dynamics of using the technique of collaging in projects, generalizing the peculiarities and defining the characteristics of graphic design-collage. The scientific novelty of the work lies in clarifying the concept of collage and its features in the field of graphic design of the 21st century, as well as brief generalization of the historical stages of the formation of collage culture in graphic design in Europe and Ukraine. Features of graphic design- collage, which are also criteria for determining the level of professionalism of a project, were defined for the first time. Conclusions. Based on the analysis of implemented projects of Ukrainian designers, the following features of graphic design collage were established: the hand-made effect, emotionality, polysemy, creativity, and visual identification by graphic elements of ethnic origin. This proves that collage is a visual form that contributes to the effective formation of the national model of graphic design in Ukraine, and the technique of collaging should be studied and introduced as an academic module into the system of design educatio.
其他摘要：Мета роботи. У сучасній візуальній комунікації колаж як вид графічного дизайну та колажування як прийом візуалізації активно поширюється, а теоретичного науково обґрунтованого підґрунтя та узагальнення не сформовано. Стаття присвячена аналізу колажу як ви
关键词：collage; graphic design; photo collage; national model
其他关键词：колаж; графічний дизайн; фотоколаж; національна модель
