期刊名称：Acta Universitatis Nicolai Copernici. Zarządzanie
印刷版ISSN：1689-8966
电子版ISSN：2450-7040
出版年度：2013
卷号：40
期号：1
页码：71-83
DOI：10.12775/aunc_ZarZ.2013.006
语种：English
出版社：Nicolaus Copernicus University Press
摘要：in conditions of severe market competition and the overwhelming wealth of products that the customer becomes the most important. a key element in the creation of enterprise marketing strategy is knowledge of the behavior problems of buyers. the goal of empirical studies covering a population voivodship kujawsko-pomorskie province was to determine the impact of each factor on the purchasing decisions of consumers. in the article the authors show the importance of the brand compared to other determinants of purchase. the research was conducted among residents kujawsko-pomorskie province. Were implemented during the period april – June 2012, a research technique used was interviewed by questionnaires. For the analysis of the final enrolled 535 questionnaires.
其他摘要：W warunkach nasilonej konkurencji rynkowej i wszechogarniającego bogactwa produktów to klient staje się najważniejszy. Kluczowym elementem tworzenia strategii marketingowej przedsiębiorstw jest wiedza z zakresu problematyki zachowań nabywców. celem prowad
关键词：brand; purchasing decisions; determinants of shopping; purchasing behavior
其他关键词：marka; decyzje zakupowe; determinanty zakupowe; zachowania nabywców
