期刊名称：Acta Universitatis Nicolai Copernici. Zarządzanie
印刷版ISSN：1689-8966
电子版ISSN：2450-7040
出版年度：2014
卷号：41
期号：1
页码：55-65
DOI：10.12775/AUNC_ZARZ.2014.004
语种：English
出版社：Nicolaus Copernicus University Press
摘要：The aim of the research is to determine whether SERVPERF method used to assess the quality of various services is an appropriate method for analyzing the quality of services provided by the water parks. Among the publications as sources of knowledge in this subject area are the following: Service Marketing and Management [Gilmore, 2003], Measuring Service Quality: SERVQUAL vs. SERVPERF Scales [Jain and Gupta 2004], Application of SERVPERV to assess customer satisfaction [Kucińska and Kołosowski, 2009], Models and methods for measuring the service quality [Stoma, 2012]. Finding the right method that will be used to assess the quality of recreation services is important because it will allow the smooth conduct of such research, and consequently give opportunities to improve the quality of those services, especially now, when we notice a sharp increase in their number, as well as expanding their circle of interested consumers.
其他摘要：Celem badań jest sprawdzenie, czy metoda SERVPERF, służąca do oceny jakości usług, jest odpowiednia do analizowania jakości usług rekreacyjnych. Wśród publikacji stanowiących źródło wiedzy w tym obszarze należy wymienić: Service Marketing and Management [
