摘要：The present paper estimates willingness to pay (WTP) for recreational services of two parks in Peshawar, Pakistan. The data were collected from a sample of 500 respondents in September-October 2013. The paper aims to answer the following questions: What determines visitors’ WTP? Whether improvement in recreational benefits would lead to a higher demand for park visitation with people willing to pay a higher price for better quality of environmental services? In order to understand the determinants of the visitors’ WTP responses and to see whether these determinants are consistent with economic theory, multivariate analyses were performed to explore variation in various measures of the respondents’ WTP. Cost of travel, visitors’ income, and distance from home to park, education, and quality of recreational services were significant determinants of WTP. Own-price elasticities of demand were negative in all cases. Cross-price elasticities were positive and significant for both parks showing substitute relationship. Park demand visitation was significantly income elastic for both parks.
关键词：recreation; willingness to pay; demand for parks visitation; consumer surplus; Pakistan
