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  • 标题:Communication in Marketing
  • 本地全文:下载
  • 作者:R. Baki DENİZ ; R. Baki DENİZ
  • 期刊名称:Türkiye İletişim Araştırmaları Dergisi
  • 电子版ISSN:2630-6220
  • 出版年度:1993
  • 卷号:4
  • 期号:4
  • 页码:163-170
  • 语种:Turkish
  • 出版社:Marmara University
  • 摘要:I-) Communication and the Communication Process A.Communication Communication can be said to happen whenever the individual attributes significance to message-related behavior (1). Wilbur Schriunm defined Communication as •’ the process of establishing a Commonness or oneness of thought between a sender and a receiver (2). Central 10 Ihis definition is (he concept that for communication to occur there must be a transfer of information from one paıty-üıc Scndcr-whicli is received and understood by ihc other party-the receiver. In other words both receiver and Sender play an active role in establishing communication (3). Communication, derived the Latin word communis, meaning common. is Ihc process of establishing commonness (4).
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