标题：Thisarticleanalyzesmarketingactivities in cinema with an emphasis on recent Hollywoodmovies.Developmentofthe product, promotion, pricing, and distribution (place of sale) are listed as four components of marketing in management literature. Each one of the
摘要：In this study, we tried to introduce the interaction between “The Integrated Marketing Communication Organization” and“employeecompetency,interactionwith the customer, functional quality and accessibility”whichform“TheDimensionsof Customer Service system”, and developed a model regardingit.For thispurpose, face to face questionnare method was applied to employees working as managers and customer representatives in Turkcell call centers operating in total 4 provinces in turkey, Istanbul, Izmir, Diyarbakir and Erzurum.Thedataobtainedastheresultsof the survey were analyzed using SPSS 13 package software, and the results were evaluated by multi;regression analysis. According to the results of the analysis, it was observed that Integrated Marketing Communication affected the dimensions of “theemployeecompetency,interactionwith the customer and functional quality”, however did not affect the dimension of accessibility.
其他摘要：Buçalışmada,“BütünleşikPazarlamaİletişimi Organizasyonu” ile “Müşteri Hizmet Sistemi Boyutlarını oluşturan “iş gören yeterliliği, müşteriyle etkileşim, işlevsel kalite ve ulaşılabilirlik” arasındaki etkileşim ortaya konmaya çalışılmış ve buna ilişkin birm
