摘要：In today’s competitive conditions it is accepted that brands, which want to differentiate themselves from others must build emotional bonds and corporations must develop effective relations with stakeholders. In this point, corporate social responsibility (CSR) can be accepted as an effective tool to achieve such relations. The aim ofthestudyistoanalyzeeffectsofCSR, which is formulated and implemented in terms of stakeholder management, on branding. In this study, firstly CSR concept and stakeholder management approach are explained. And then reveal the relationship between these two concepts and holistic structure of brandingprocess.
其他摘要：Günümüzün rekabet koşullarında farklılaşmayı ilke edinen markaların özellikle duygusal bağlar kurması ve kurumlarınpaydaşlarıile sağlıklıilişkiler geliştirmesi başarı anahtarı kabul edilmektedir. Bu noktada söz konusu ilişkileri geliştirme anlamında kurum
