摘要：The article concerns the matters of marketing function performance under the conditions of agricultural company operation. Marketing activity of some level and degree of coordination is performed by each company acting within a market. However, many agricultural companies of Virinazh region do not have complex and united marketing policy and virtually do not apply marketing principles in their operation. The author defines different possibilities for marketing function organization in agricultural companies and analyses them. It is stated, that distribution of marketing functions among the staff is most suitable for small to average companies. Large companies and holdings can afford and efficiently organize a marketing department or unit. The companies with some spare money can outsource some or all marketing functions. It is also possible to found agricultural marketing divisions at the regional or administrative district level.
其他摘要：Статья посвящена вопросам реализации маркетинговых функций в условиях сельскохозяйственных предприятий. Маркетинговая деятельность на том или ином уровне и степени скоординированности усилий осуществляется любым предприятием, действующем на рынке. Однако
