摘要：Transportation is important in the business world, not to exclude MSME depending on imported raw materials. There are factors affecting the selection of transportation mode. This study was conducted on MSME in Batu City depending on imported raw materials. Data collection was done using in-depth interviews involving the staff of the Department of Industry and Cooperative, business actors, and transportation companies as respondents. This study was descriptive qualitative employing data triangulation. The results showed the factors affecting the selection of transportation modes, i.e. urgency, weight of goods, volume of goods, dimensions of goods, and government regulations.
