标题：THE EFFECT OF MARKET ORIENTATION ON ORGANIZATIONAL INNOVATION, ORGANIZATIONAL TRANSFORMATION, AND CORPORATE PERFORMANCE: STUDY ON PT BANK NEGARA INDONESIA
摘要：This research aimed to examine and explain the effect of (1) Market Orientation on Organizational Innovation; (2) Organizational Transformation on Corporate Performance; and (3) Market Orientation on Corporate Performance. The location of this research was BNI Branch throughout Indonesia with all BNI Branch Managers acted as respondents which amounted to 169 people. Exogenous variable for this research was Market Orientation, namely Organizational Culture which was effective in creating important behaviors for the creation of superior value for buyers and performance in business. On the other hand, endogenous variables for this research were: Organizational Innovation, Organizational Transformation, and Corporate Performance. Some of the findings in this research were as follows: (1) Market Orientation had a significant positive effect on Organizational Innovation; (2) Organizational Transformation had a significant effect on Corporate Performance; and (3) Market Orientation had no significant effect on Corporate Performance.
