摘要：The main issue of tourism development in North Lombok Regency is the absence of characteristics and identity due to its tendency to share the same points with other tourism areas by highlighting the rural atmosphere, the socio-cultural authenticity of local communities and tourism objects such as in the Gumantar tourism village. So, it is necessary to diversify tourism objects and activities. The purpose of this study is to achieve the development of Gumantar traditional village based on a creative economy by collaboration between natural beauty, the socio-cultural uniqueness of the community, and the creativity of the local community. This study uses a qualitative approach in which the data collection is through observation, in-depth interview and questionnaire. The data analysis of the study uses SWOT analysis. The selection of respondents is based on purposive sampling technique with 13 researched subjects. The results of this study indicate that the creative economy-based Gumantar traditional village development strategy model can be implemented, because it has all the aspects that become the criteria for its development namely Nature tourism such as Tio Mumbak and Tio Purit waterfalls as new tourism attraction objects, Agro-tourism, customary land ecotourism, 7 hectares of community forest and jogging tracks, Cultural tourism, the existence of ancient mosques, Beleq traditional villages, awig-awig adat villages, traditional marriage attractions, and the creativity of the local community with the potentials to improve the welfare through the productions of handicrafts and community plants, such as bananas, corn and coconuts which could produce the souvenirs and the processed added value food.
关键词：Development strategies; traditional village; creative economy; indigenous people
