摘要：A company has a great opportunity to implement a strategy, increase the company’s value added capabilities and measure its performance with the use of balanced scorecard method. In addition, the balanced scorecard provides a framework for companies to translate strategies into an operational framework. This research was descriptive research which had an objective to describe four balanced scorecard perspectives, namely: (1) Financial perspective; to see whether the profit generated is proportional to the assets invested and also to the net profit generated by the company, as well as to its growth. (2) Customer perspective; this perspective’s concern is how many companies are able to dominate the market. (3) Internal business perspective; to see the extent to which the company has innovated the products produced. (4) Learning and growth perspective; about employee productivity. Employee productivity in this perspective shows the ability of employees to contribute to the sales activities of PT. Indofood Sukses Makmur TBK.
关键词：Balanced scorecard; financial perspective; customer perspective; internal business perspective; learning and growth perspective
