摘要：The changes that are taking place in the world economy are more and more strongly influencing the economic activity of the sector in Poland. This is greatly influenced by the pace of social and economic development and global trends. Enterprises are under great pressure, because maintaining a passive attitude is associated with regression. This does not only include modernisation activities related to production equipment, but also concerns marketing techniques, management methods and organisation. Entrepreneurs aim to satisfy broadly understood expectations and needs of consumers by running a business. The specification of this activity results mainly from its character, type of products offered on the market.
