摘要：This paper outlines the use of Faff’s (2015, 2017) pitching research template to create a research pitch for a “fantasy” topic. The process of using each section in the template and the scholars’ views on the process is detailed and is followed by noting the key learning outcome of the exercise; having the freedom to choose a “fantasy” topic and working through the template from scratch led to the scholars gaining a deeper understanding of how to use the pitching research template for starting research.
关键词：Pitching research; template; reverse engineering; fantasy pitch; innovation; demonetisation
