期刊名称：Celt: A Journal of Culture, English Language Teaching & Literature
印刷版ISSN：1412-3320
电子版ISSN：2502-4914
出版年度：2005
卷号：5
期号：2
页码：165-170
DOI：10.24167/celt.v5i2.164
语种：English
出版社：Soegijapranata Catholic University
摘要：Women all over the world nowadays are frequently bombarded by images that make them look continuously over their beauty mirror to see whether the) have lost that extra weight, have the right sized thighs, breast, and abdomen: in addition to a shiny, colorful, straight hair - and white, soft and radiant complexion. TV shows, such as the program “Extreme Makeover” or “The Swan" or just the short and intriguing TV and magazine advertisements of “Ponds Whitening Cream” or the ideal “Wella Colored Hair" have made women envy of other women’s bodies because their own.looks and feels flabby or ugly. Almost all women feel that their skin needs to have that extra white radiance and their hair needs a lint of blond, brown, burgundy red or just a simple bluest black. This is caused by the fact that the image of a "perfect" woman is usually a gorgeous blonde, although sultry brunettes, redheads and exotic women of color are also shown. The ideal woman is tall and willowy, weighing at least 20% less than what her height requires. She rarely looks older than 25, has no visible flaws on her skin, and her hair and clothes are always immaculate. Why is the beauty myth so enticing that women would give more than anything to be as close as that image of perfect beauty.
