期刊名称：Celt: A Journal of Culture, English Language Teaching & Literature
印刷版ISSN：1412-3320
电子版ISSN：2502-4914
出版年度：2011
卷号：11
期号：2
页码：211-246
DOI：10.24167/celt.v11i2.184
语种：English
出版社：Soegijapranata Catholic University
摘要：Motivation has evolved as a need of many people's life, today. The number of motivators also proliferates gradually along with their steadfast-buffs both at international and domestic scale. The man of the hour of Indonesian motivator currently is Mario Teguh. Persuasive language functions as a primary weapon to win over people. In this research, Toulmin ’s model (exposing the forms of argument structure) together with figures of speech are used to be the theories that correspond to central route andperipheral route in Elaboration Likelihood Model The data which consist of three episodes of Mario Teguh Golden Ways were downloaded from Youtube website, and transcribed for further analysis. The outcome of this research is that the arguments made by Mario Teguh shows the soundness of the arguments. In addition, some particular figures of speech often emerged in his speech. This article discusses the soundness of the argument, the forms of argument structure based on Toulmin's model and the discovery offigures of speech in Mario Teguh Golden Ways * speech.
关键词：motivation; speech; persuasion; Toulmin \s model; and figures of speech
