摘要：Communication has been stepped over a long development history. During its developing process, a communication is used as a strategy and a tool for supporting a successful development. First, this paper describes a development of communication. Secondly, it will describe the conceptual-izetion of communication model and the third one is the application of communication model for each development paradigm model. Based on literary review, there are six stages in the history of communication development and three conceptual-izetion of communication models from hundreds model assumed by the experts. The paradigm reshuffle is in line with the change of the application of communication model.
其他摘要：Komunikasi telah melalui sejarah perkembangan yang panjang. Dalam proses perkembangannya, komunikasi dimanfaatkan sebagai strategi dan alat untuk mendukung keberhasilan pembangunan. Tulisan ini mendeskripsikan pertama, sejarah perkembangan komunikasi. Ked
关键词：political marriage; power inheritance; Ajatappareng Confederation; South Sulawesi
其他关键词：perkawinan politik; politik perkawinan; Konfederasi Ajatappareng; Sulawesi Selatan
