摘要：The study aims to analyze the developing agrotourism based on food security through marketing communications strategy. The research method used Participatory Rural Apprasial, data was collected through interviews, observation, documentation and focus group discussion with interactive analysis and SWOT analysis. The informant research through purposive sampling of 30 people as a community worker in the Serang village, Karangreja subdistrict of Purbalingga Regency. The results showed corporation effort possession village have not been able to manage the organization, marketing, promotion, developing business units and partnerships, thus require integrated marketing communications model on the empowerment of agrotourism based on food security in the Serang villag.
其他摘要：Tujuan studi ini untuk menganalisis pengembangan agrowisata berdasarkan pada ketahanan pangan melalui strategi komunikasi pemasaran. Metode penelitian yang digunakan yakni Participatory Rural Apprasial, yang mana data dikumpulkan melalui wawancara, observ
关键词：Ecotourism; Food Security; Local Knowledge; Marketing Communication; Empowerment
其他关键词：Ekowisata; Ketahanan Pangan; Pengetahuan Lokal; Komunikasi Pemasaran; Pemberdayaan
