摘要：This resarch based on concept that stated internet give organization advantages in media relations activities. Educational institution being chosen because media relations is important for them. This research uses descriptive qualitative method. The data-collecting technique is interview. The informant of the interview is representative from newsroom local newspapers in Yogyakarta. The research result shows that informant give their trust to official website from educational organization. Informant use the information to explore the issue and/or as alternative when they face condition lack of news. Informant also criticize the information quality and the structure of information that published on official website.
其他摘要：Penelitian ini berangkat dari pemikiran bahwa media berbasis internet dapat memudahkan organisasi dalam melakukan hubungan dengan media dengan memfasilitasi kemudahan berbagi informasi. Lembaga pendidikan dipilih sebagai batasan, karena hubungan media mer
关键词：Media Relations;Cyber Public Relations;News Sources;Official Website
其他关键词：Hubungan Media; Internet Public Relations; Sumber Berita; Website Resmi
