期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1301-3688
电子版ISSN：2630-6409
出版年度：1983
期号：5
页码：123-137
语种：Turkish
出版社：Erciyes University
摘要：The share of ali types of Services is increasing in both the organizational and personal budgets,but since there is a lack of information on the marketing of Services,those engaged in service industries must necessarily lean heavily on product marketing methods.In this paper we have attempted to stress the impor-tance of the service marketing by emphasizing the dıffe-rences betvveen the tangible and intangible products.The features of service marketing are explained in accordance with the functions of marketing management.
关键词：pazarlama yönetim fonksiyonları;hizmet pazarlaması
