摘要：The marketing implementation as observed through the management in functioning of banks should be seen within the comprehensive management activities in order to achieve better defined business operations. The most common management can be observed through the internal management factors. The internal management control of a management of an enterprise is carried out with the primary goal of achieving much better business. Besides, management is in a constant search for a method by means of better controlling of the management of its trusted legal entity (banks). The aim of this paper is to point out the importance of implementation of marketing within the introduction of controls in banks. At the same time, the author draws attention that management should create conditions in which it will be enabled the process of controls to be regularly revised, that is approaching to the "optimal".
关键词：marketing; internal control of mechanisms; banks; optimization
