期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1301-3688
电子版ISSN：2630-6409
出版年度：2014
期号：44
页码：43-58
语种：English
出版社：Erciyes University
摘要：Innovative consumers are important for corporations and academics because of being first user of a product,sharing first feedback about the product and supplying information by introducing the product to the potential customers.This study investigated the relationship between consumer innovativeness,perceived risk and purchase intention.The data collected from 402 samples by utilizing from motivated consumer innovativeness and perceived risk scales were examined by using structural equation analysis.Research results revealed that there were positive relationship between consumer innovativeness and purchase intention.Whereas there were negative relationship between consumer innovativeness and perceived risk.Also there were negative relationship between perceived risk and purchase intention.Innovativeness has a determining effect on purchase decision of consumer in the direction of rising in sales and risk perception has a determining effect on purchase decision of consumer in the direction of falling in sales.
其他摘要：Yenilikçi tüketiciler ürünün ilk kullanıcısı olmaları,ürün hakkında ilk geri bildirimleri paylaĢmaları ve potansiyel alıcılara ürünü tanıtıp bilgi sağlamaları gibi nedenlerle iĢletmeler ve akademisyenler için önemlidir.Bu çalıĢma tüketici yenilikçiliği,al
