标题：THE EFFECT OF MARKETING INVESTMENTS ON FINANCIAL PERFORMANCE AND EVALUATION OF THE EFFICIENCIES OF FIRMS INCLUDED IN BORSA ISTANBUL SME INDUSTRIAL INDEX
其他标题：PAZARLAMA YATIRIMLARININ FİNANSAL PERFORMANS ÜZERİNDEKİ ETKİSİ VE BORSA İSTANBUL KOBİ SANAYİ ENDEKSİ FİRMALARININ ETKİNLİKLERİNİN DEĞERLENDİRİLMESİ
期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1301-3688
电子版ISSN：2630-6409
出版年度：2015
期号：45
页码：49-68
语种：English
出版社：Erciyes University
摘要：This paper analyzes efficiencies of marketing investments of firms included in Borsa İstanbul SME Industrial Index.Based on 2012-2013 data,the relative efficiencies of SMEs,in terms of their marketing investments,are analyzed on the basis of three efficiency types.CCR,as well as BCC data envelopment models are used,where marketing intensity is the only input and pre-tax margin and market capitalization are the two outputs.SMEs are broken down into two groups with respect to their asset size,and whether or not their efficiency scores are different is investigated through parametric or non-parametric tests.The major finding of the paper is that in general SMEs have low efficiency scores and most of them operate at increasing returns to scale.SMEs that have higher asset size are found to have higher scale efficiency scores than SMEs that have lower asset size.SMEs may be expected to increase their operating efficiency (total technical efficiency) by approaching optimal scale size through increased level of marketing investments.
其他摘要：Bu çalışmada Borsa İstanbul KOBİ Sanayi Endeksi’nde (XKOBI) yer alan firmaların pazarlama yatırımlarının etkinlikleri analiz edilmektedir.KOBİ’lerin pazarlama yatırımları bakımından birbirleri ile göreli etkinlikleri 2012-2013 yıllarına ait veriler kullan
