期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1301-3688
电子版ISSN：2630-6409
出版年度：2015
期号：46
页码：1-20
语种：English
出版社：Erciyes University
摘要：Relationship Marketing is a conceptthat has made a considerable progress especially in service businesses.Since,the aim is not financial profit especially in family practice which is the first step in medical services,it is very important to have long term relationships with patients.In this study,data is obtained from363 patients who are taking treatments in family practice centers in Aksaray.The results obtained have been tested with structural equation modeling.The results suggest that there are connections between relationship marketing and patient satisfaction,and also patient satisfaction and loyalty.On the other hand,it is confirmed that relationship marketing does not have an influence on loyalty but the relationships between patients and medical personnel have an influence on patient satisfaction,thus increasing loyalty.
其他摘要：İlişki pazarlaması özellikle hizmet işletmelerinde önemli bir gelişme gösteren bir kavramdır.Özellikle sağlık hizmetlerinin birinci basamağı olan aile hekimliğinde amaç finansal kazanç olmadığı için,hastalarla kurulan uzun dönemli ilişkilerin geliştirilme
