出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：As an important element in the marketing mix,public relation activities are coming to the fore of companies agenda..In this context,what is public relations and how the subject is an issue that needs to be emphasized.Companies that do not know the content and applications of public relations well,can not perform a successful public relations policy.Therefore,in this study,the concepts and definitions of public relations are focused.
其他摘要：Pazarlama karması içerisinde önemli bir eleman olan halkla ilişkiler faaliyetleri günümüzde şirketlerin gündemlerinde ön plana çıkmaktadır.Bu kapsamda halkla ilişkilerin ne olduğu ve nasıl yapıldığı konusu da üzerinde durulması gereken bir konudur.Halkla
