出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：Today,to create brand image and awareness over consumers,companies often use sponsorship activities,which is one of the elements of marketing mix.Sponsorship has three main aim for the purpose of public relations,advertisement and marketing.Because of creating more awareness over target group and being convincing,sponsorship is very effective.
其他摘要：Günümüzde şirketler marka imajı oluşturmak ve tüketiciler üzerinde farkındalık yaratmak maksadıyla pazarlama karması elemanlarından biri olan sponsorluk faaliyetlerini sıklıkla kullanmaktadırlar.Sponsorluğun halkla ilişkiler,reklam ve pazarlamaya yönelik
