出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：Today,companies use public relations and advertisement activities in the context of brand management,corporate reputation enhancement and sale increasement.In the globalized world,because of narrowing in market rates,increasement in goods and services;it is required for companies to produce qualified and cheap products,besides,to follow the path that introduce its products to costumers in a succesful and economic way.In this context,companies should decide to use either public relations or advertisements which are elements of the promotional mix,and determine its aim pertainning to concerns and necessities of public.In this study a research has been made on advertisement and public relations by examining their relationship and literature survey has been made on which one to be in forefront.
其他摘要：Günümüzde,işletmeler pazarlama yönetimi kapsamında halkla ilişkiler ve reklam faaliyetlerini,markalarını yönetmede,kurum itibarını yükseltmede ve satışlarını artırmada kullanmaktadırlar.Küreselleşen dünyada pazar oranlarının daralması üretilen mal ve hizm
