出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：In today’s globalized world,decreases in market share and increases in competition,enforced enterprises to be in different positions.In this level,enterprises implement various marketing tactics to show their brands.While corporate identity give guidance to perception of the enterprise in the eye of workers,target mass and consumers,corporate image is ideas and thoughts of consumers about enterprise.Corporate identity and corporate image are two concepts,which enterprises use to proove their confidence and reliable brand.In this study corporate identity and corporate image are examined and some application models are shown.
其他摘要：Küreselleşen dünyada pazar paylarının azalması ve rekabetin çetin bir şekilde artması işletmeleri rakiplerinden farklı konumlarda olmaya zorlamaktadır.Bu aşamada işletmeler markalarını ön plana çıkarabilmek maksadıyla çeşitli pazarlama taktiklerini uygula
