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  • 标题:THE IMPORTANCE OF RETAIL SITE SELECTION IN MARKETING MANAGEMENT AND HYPOTHETICAL APPROACHES USED IN SITE SELECTION
  • 其他标题:PAZARLAMA YÖNETİMİNDE PERAKENDE YER SEÇİMİNİN ÖNEMİ VE YER SEÇİMİNDE KULLANILAN KURAMSAL YAKLAŞIMLAR
  • 本地全文:下载
  • 作者:Mustafa KARADENİZ ; Mustafa KARADENİZ
  • 期刊名称:Journal of Naval Science and Engineering
  • 印刷版ISSN:1304-2025
  • 出版年度:2009
  • 卷号:5
  • 期号:3
  • 页码:79-90
  • 语种:English
  • 出版社:National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
  • 摘要:Choosing a location in retail is a strategic decision which is dificult to return.Enterprises has to be sensitive while choosing location,especially features like population,economic and competition difficulties must be considered.After coming of big supermarkets in our market,number of shopping centers has increased.In this study,points that enterprises have to care about and some hypothetical approaches used in practice are presented.
  • 其他摘要:Pazarlama yönetiminde perakende yer seçimi çok stratejik ve geri dönülmesi çok zor bir karardır.İşletmeler yer seçiminde nüfus,ekonomik ve seçilecek yerin rekabet edebilme özelliklerine göre çok hassas karar almak durumundadırlar.Büyük süpermarketlerin ül
  • 关键词:Marketing;Retailing;Choosing retail location
  • 其他关键词:Pazarlama;Perakende;Perakende yer seçimi
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