标题：NATURE OF CORPORATE SOCIAL RESPONSIBILITY FROM THE POINT OF MARKETING MANAGEMENT VIEW AND APPLICATION OF CONTENT ANALYSIS ON SOCIAL RESPONSIBILITY PROJECTS
其他标题：PAZARLAMA YÖNETİMİ AÇISINDAN KURUMSAL SOSYAL SORUMLULUK VE SOSYAL SORUMLULUK PROJELERİ ÜZERİNE BİR UYGULAMA
出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：Corporate Social Responsibility is considered a global new trend in today’s business world.This trend is recent and organizations have been struggling to understand their social responsibility roles,as it’s not an easy task because of the immediate expectations of the changing market.Furthermore,social responsibility projects have gained a concensus because both organizations and non-profit organizations think that these projects need to be implemented to create a strong brand communication of corporates.That’s why;many companies start to give importance to these projects.This paper aims to analyse the content of the official web sites of several national and global firms,by first stating the names of their projects and looking at their aims,and then defining the results they have achieved.
其他摘要：Günümüzün iş dünyasında,kurumsal sosyal sorumluluk yeni bir yükselen global trend olarak dikkate alınmaktadır.Özellikle son yıllarda kurumlar,değişen pazar dinamikleri ve müşteri beklentileri çerçevesinde toplumsal anlamda sosyal sorumluluk rollerini anla
关键词：Corporate Social Responsibility;Marketing Managemet;Content Analysis
其他关键词：Kurumsal Sosyal Sorumluluk;Pazarlama Yönetimi;İçerik Analizi
