出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：Recently in business environment,the competition is not only between the individual firms but also the networks of the companies.Therefore,the supply chain of the firms has a critical role in the success and also it is very important for supply chains to be cost-effective,high quality and be able to response quickly.Supply chain is an umbrella term used for the activities a business undertakes in order to link their supply of goods with customer demand.And the bullwhip effect is the phenomenon of increasing demand variability in the supply chain from downstream echelons (retail) to upstream echelons (manufacturing).Loyalty means the positive trends of consumers towards a store or brand.And this consists after the result of the judgment or assessment from purchasing a particular product or service.The objective of this study is to analyze the impact of bullwhip effect on customer loyalty.Customer loyalty,supply chain and bullwhip effect in relation to each other contributes to the literature aimed.
其他摘要：Son zamanlarda iş ortamında rekabet yalnızca firmalar arasında değil,aynı zamanda şirket ağları arasında oluşmaktadır.Bu nedenle tedarik zinciri;düşük maliyetli ve yüksek kaliteli olmalı aynı zamanda hızlı bir şekilde tepki verebilmelidir.Tedarik zinciri;
