出版社：National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
摘要：Nowadays mobile devices such as smartphones and tablets become widespread and this led mobile shopping to be conducted anytime and anywhere and increased the attention to mshopping.In this paper we studied the factors effecting the use of m-shopping value from Personalization,Self-Efficacy,Intimacy,Simplicity,Mobility,Connectivity perspectives.The m-shopping value that users experience during m-shopping can be divided into utilitarian value and hedonic value.The results show that personalization,self-efficacy,intimacy,simplicity,mobility,and connectivity variables have effect on m-shopping value.In this study sample consists of 342 people above 18 years of age living in Istanbul.A public survey is used as data collecting method and a factor analysis,T-tests,an ANOVA/Welch test and a reliability analysis are performed for the acquired data by using the SPSS package program.Moreover,the model structured for the study is tested through a LISREL structural equation model.
其他摘要：Günümüzde akıllı telefonlar ve tabletler gibi taşınabilir cihazların yaygınlaşması bu cihazlarla her zaman ve her yerde alışveriş yapılmasına imkan vermiş ve yapılan alışverişin artmasına neden olmuştur.Bu makalede mobil alışverişi etkileyen faktörler “ki
关键词：Mobile shopping;utilitarian value;hedonic value
其他关键词：Mobil alışveriş;Faydacı değer;Hoşlanma değeri
