标题：CREATING CUSTOMER VALUE TO PROVIDE COMPETITIVE ADVANTAGE OF BUSINESSES: AN EVALUATION OF UNIVERSITY STUDENTS PERCEPTIONS OF THE SERVICES OFFERED BY GSM OPERATORS
期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1301-3688
电子版ISSN：2630-6409
出版年度：2008
期号：30
页码：251-274
语种：English
出版社：Erciyes University
摘要：Traditional marketing application has left its place to value based marketing that customer focus is essential.Creating customer value enables businesses to obtain competitive advantage and offer different solutions and applications to their customers.Therefore,value based marketing is important for both businesses and customers.Businesses’ aims in value based marketing approach are to produce goods and services which creates customer value by defining their customers and to provide customer satisfaction by creating their marketing strategies and applications on the base of value based marketing.The purpose of this study are to analyse customer value offered by GSM operators for university students,to investigate how this customer value is perceived by GSM operators’ target customers and also to determine the factors effecting customer preferences to choose GSM operators.The results obtained by focus group studies and questionnaires have been discussed and presented with a model approach in this study.
其他摘要：Günümüz pazarlama uygulamalarında geleneksel pazarlama yaklaşımlarından,“müşteri odaklı” değer temelli pazarlama yaklaşımına geçişle birlikte,işletmelerin müşteri değeri yaratmaları rekabet üstünlüğü elde etmelerine,farklı çözüm ve uygulamaları hayata geç
关键词：Value Based Marketing;Competition;Customer Value
其他关键词：Değer Temelli Pazarlama;Rekabet;Müşteri Değeri
