标题：ANALYZING THE FACTORS WHICH EFFECT THE USAGE TENDENCY OF ELECTRONIC COMMERCE IN SMALL AND MEDIUM SİZED ENTERPRISES THROUGH STRUCTURAL EQUATION MODELING
期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1301-3688
电子版ISSN：2630-6409
出版年度：2008
期号：31
页码：145-163
语种：English
出版社：Erciyes University
摘要：The main purpose of this study is to investigate the factors which effect the usage tendency of electronic commerce in small and medium sized enterprises.From this point of view,a research model was developed as a result of literature review.The main purpose of this study is to determine the avarage and effect of perceived internal benefits of e-commerce,perceived difficulties related to e-commerce,the expected outer benefits of e-commerce and firms resources that takes place in the research model,on the usage tendency of e-commerce.To achieve this purpose face to face questionnaire was made with respondents.The questionnaire form copied and totally 350 of these applied to respondents.After evaluating these questionnaires the imperfect and false ones were eliminated and the number of useful questionnaire became 200.To test the research hypotheses structural equation model was used.
其他摘要：Bu çalışmanın temel amacı,küçük ve orta büyüklükteki işletmelerin elektronik ticareti kullanma eğilimleri üzerinde etkili olan faktörleri incelemektir.Bu bağlamda,literatür çalışması sonucunda oluşturulan araştırma modelinde yer alan elektronik ticaretin
关键词：Small and Medium Sized Enterprises;Electronic Commerce;Structural Equation Modeling
其他关键词：Küçük ve Orta Büyüklükteki İşletmeler;Elektronik Ticaret;Yapısal Eşitlik Modeli
