期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1301-3688
电子版ISSN：2630-6409
出版年度：2010
期号：35
页码：1-17
语种：English
出版社：Erciyes University
摘要：In the area of social sciences,interest on using structural equation modeling technique has been increased,especially for the model analysis.The purpose of the present study is to examine structural equation modeling and regression in a comparative way.With this purpose,the same data set has been analyzed via these two techniques on three models based on the theory of planned behavior original model.Two models did not worked completely both in the structural equation modeling results and regression analysis results.The important result of the study is,explained variances of the moderator and the dependent variables are higher at the structural equation modeling results for all of the models.Limitations and the suggestions for further research are included at the end of the study.
其他摘要：Sosyal bilimler alanında yapılan çalışmalarda özellikle model analizleri için yapısal eşitlik modellemesi yöntemine olan ilgi giderek artmaktadır.Bu çalışmanın amacı,son yıllarda sıklıkla kullanılan bu yöntem ile araştırmacıların geleneksel olarak kulland
关键词：Structural Equation Modeling;Regression;Model Analysis;The Theory of Planned Behavior;Purchasing Behavior
其他关键词：Yapısal Eşitlik Modellemesi;Regresyon;Model Analizleri;Planlanmış Davranış Teorisi;Satın Alma Davranışı
