期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1301-3688
电子版ISSN：2630-6409
出版年度：2011
期号：38
页码：119-136
语种：English
出版社：Erciyes University
摘要：In this study,it is aimed to investigate external environment factors’ impact on different sized companies.With this aim,the food industry is discussed and made a comparison between food companies which in the first 1000 company list according to 2009 data released by ISO and small and medium size businesses in food industry.As a result of the statistical analysis it is determined that politic,economic,sociocultural,demographic,technological and international external factors’ effect varies with company size,legal and natural external factors’ effect does not vary.In the competitive environment it is revealed that the threat of entry by potential competitors,the threat of substitute products,bargaining power of suppliers,bargaining power of buyers varies with company size,rivalry among competitors does not vary.
其他摘要：Bu çalışmada dış çevre unsurlarının farklı büyüklükteki firmalar üzerindeki etkisinin araştırılması amaçlanmıştır.Bu amaçla,gıda sektörü ele alınmış ve İSO’nun 2009 verilerine göre açıkladığı ilk 1000 işletme içinde yer alan gıda firmaları ile KOBİ niteli
关键词：The external environment analysis;Food industry
