摘要:Today,tomorrow’s success has to be planned and evaluated according to the principles of two major theories: complexity theory and chaos theory.Concepts of globalization and sustainable development require new rules related to contemporary (investment) performance.The goal of this paper is to highlight a sustainability-based approach on investment decision optimization.The empirical study conducted in this area by estimating the parameters of a PANEL data regression model,provides that the relation between socially responsible investments (SRI) and company’s performance is based indirectly on risk opportunities.