出版社：Regional Department of Defense Resources Management Studies
摘要：In the world of profi t and management for success,strategic communications is an essential element used to move and infl uence public policy or to promote an agenda.Strategic communication contributes positively and directly to the successful accomplishment of all operations,missions,and activities of an organization through its capacity to build public awareness and understanding of the organizational objectives and mechanisms and consequently,to build support in different audiences for specifi c activities carried out by the organization.
